FURN | FURNITURE SEO CHECKLIST
Free worksheet for furniture retailers. Use the interactive version at:
https://furncmo.com/blog/furniture-seo-strategy-guide#seo-plan

Store setup: showroom / online / both
For each applicable check, record: verified / needs work / not sure.
This worksheet is a self-assessment, not a website scan or a ranking score.

Important pages are indexed
Check a category, a product and (if applicable) your showroom URL in Search Console.
Status: ____  Evidence / URL: ____
Check: Open each URL in Search Console URL Inspection. Record the indexed status and Google-selected canonical before changing anything.
Done when: The inspection evidence and next action are recorded for each URL.
Owner: ____  Due: ____

Showroom details match your Business Profile
Real address, hours, appointment options and services are complete and accurate.
Status: ____  Evidence / URL: ____
Check: Compare your actual showroom hours, address and services with the location page and eligible Google Business Profile.
Done when: A shopper can plan a visit using matching, current information.
Owner: ____  Due: ____

Product pages answer furniture buying questions
Dimensions, materials, finish, upholstery, assembly and delivery access are explicit.
Status: ____  Evidence / URL: ____
Check: Choose five products you actively sell. Check overall dimensions, seat dimensions where relevant, construction, finish, care and assembly against supplier specifications.
Done when: Five pages answer the key buying questions with verified product facts.
Owner: ____  Due: ____

Price, variants and delivery agree
Selected finish or size, availability, delivery costs and returns are clear before checkout.
Status: ____  Evidence / URL: ____
Check: Select a finish and size on one priority product. Compare its price, stock, delivery estimate, assembly and returns information through checkout.
Done when: Visible product information and the checkout agree for the selected variant.
Owner: ____  Due: ____

Each search task has a useful destination
Category, product, showroom and buying-guide pages have distinct jobs and internal links.
Status: ____  Evidence / URL: ____
Check: Use Search Console to see which URLs appear for one relevant query. Compare the task with each page's actual purpose.
Done when: One useful primary destination is clear, with relevant internal links.
Owner: ____  Due: ____

Images show the real product accurately
Full view, construction details, dimensions and room context are clear on mobile.
Status: ____  Evidence / URL: ____
Check: Inspect a product on mobile. Check full view, material close-ups, dimension diagram, descriptive alt text, loading and layout stability.
Done when: The image set answers fit and material questions without misrepresenting the item.
Owner: ____  Due: ____

Product structured data matches the page
Real price, availability and variant data validate; ratings are used only when genuine and eligible.
Status: ____  Evidence / URL: ____
Check: Run the actual product URL through Google's Rich Results Test. Compare the detected product and offer values with the selected variant shown to shoppers.
Done when: Applicable required fields validate and agree with visible product information.
Owner: ____  Due: ____

You have a baseline and meaningful outcomes
Track organic clicks plus qualified enquiries, visits or purchases where measurement is available.
Status: ____  Evidence / URL: ____
Check: Save a complete 28-day Search Console window for your chosen page and queries. Check which enquiry or purchase outcomes you can actually attribute.
Done when: The baseline, change log and next review dates are saved.
Owner: ____  Due: ____

PRIORITIES
1. ____
2. ____
3. ____

BASELINE
Complete 28-day date range: ____
Page and query group: ____
Clicks: ____  Impressions: ____  CTR: ____  Average position: ____
Qualified enquiries / purchases and attribution: ____
Change date and description: ____
14-day review: ____  28-day review: ____

Only apply showroom checks to real locations and product-offer checks to applicable ecommerce pages. Unknown evidence is not a confirmed problem; missing conversion data is not zero. No guaranteed rankings or traffic lift.